As the Head Designer for ABPro Sports, I collaborated closely with essential company partners to develop cutting-edge athletic apparel for cycling, running, and team sports. I ensured each design aligned with athletes' technical requirements and embodied the team's identity.

• Strategic Marketing: Spearheaded foundational marketing campaigns to enhance brand visibility, drive sales, and foster valuable business relationships. Crafted online promotions and optimized website resources for a seamless customer experience, implementing brand awareness strategies through online marketing initiatives and participation in local triathlon events.

• Achievements:

  • Designed 50+ team jerseys and uniforms, ensuring functionality and alignment with athletes' technical requirements and team identities.

  • Implemented brand awareness strategies through online marketing initiatives and participation in local triathlon events, effectively reaching the target audience.

  • Created engaging email and marketing campaigns, driving engagement and sales among potential customers.

• Collaborative Approach: Actively engaged with key stakeholders to guarantee the best possible product outcomes, conducting thorough research on each athlete's fabrics, colors, designs, and technical needs. This collaborative approach allowed for developing high-quality and functional athletic apparel that met every individual's unique requirements.

Thank you for visiting my portfolio, and I look forward to collaborating with you on your next project!