My Work

Project Revival: Advanced 45 stalled projects in two months.
Efficiency: Streamlined project approvals for timely completion.
Project Management: Led all digital marketing and packaging projects.
Team Leadership: Built and managed an external team of designers.
Brand Development: Finalized the brand style guide and completed over 60 projects.
Collaboration: Worked with stakeholders, designers, and developers to meet deadlines.
Website Development: Led creative efforts for Monti Kids' subscription-based e-commerce site.

Sales Growth: Helped drive a $13M increase in annual sales and approved nearly 10,000 products in one year.
Streamlined Processes: Enhanced product development by creating efficient approval packets for global licensees.
Trademark Compliance: Worked closely with legal teams to ensure trademark compliance across all product categories, both domestically and internationally.
Creative Leadership: Led creative team meetings to ensure projects aligned with brand goals and partner needs.
Collaborative Support: Provided creative direction for sales, marketing, and social media teams to strengthen brand impact.
Design & Materials: Designed key assets like the 2022 The Cat in the Hat + Grinch anniversary logos and created mood boards, sales sheets, and style guides.

Coached sales associates to leverage persuasive communication techniques and wellness marketing materials, including defining sales goals to improve transaction KPIs and provide sales reporting resulting in a 3% increase in sales.
Provided strategic retail and product management oversight to increase customer awareness and engagement by implementing innovative marketing strategies.
Onboarded and trained new associates and managers to create consistent and positive customer experiences by developing training frameworks, guides, and online training to achieve retail sales goals and increase product education opportunities.
Managed retail and product operations and systems, including opening and closing procedures, financial forecasting, and staffing.

Spearhead branded community wellness events, online and in-person –including themed runs in collaboration with Road Runner Sports, HOKA, and Tailwind Nutrition, resulting in a 15% boost in partner sales per event and significantly increasing local brand visibility and participant loyalty.
Authored and launched the “Time 2 RISE: Get Fit and Stay There” fitness guide, a structured 4-week program that fostered measurable health outcomes and goal attainment.
Design and implement wellness and fitness programs including client-focused curriculum, goal setting, and coaching resulting in 90% of clients achieving fitness goals.
Drove a 30% increase in fitness class attendance by implementing strategic engagement initiatives, including instructor-led motivation, science-based programming, and weekly performance challenges—enhancing member retention and class popularity.

Quality Assurance: Led team meetings to ensure top product quality, safety, and functionality.
Partner Management: Conducted monthly reviews with General Motors to maintain strong relationships and uphold standards.
Collaboration: Worked closely with GM, Chevrolet, and Nissan to bring licensed products to market.
Efficiency: Managed over 15,000 product reviews annually to ensure excellence.

Key areas of expertise:

Project Management: Oversaw projects generating $750M in revenue.
Team Leadership: Managed and mentored a team of 30+ designers.
Product Development: Led 20+ Barbie projects per quarter, reducing time-to-market from a month to a week.
Recognition: Awarded the Matty Award for top-performing Barbie launches.

Logo Design

Thank you for visiting my page!