My work.
Experience Leader and Assistant Store Manager at Athleta, focusing on driving team performance, enhancing customer experiences, and achieving sales goals.
Skilled in coaching and developing talent, fostering a collaborative work environment, and executing brand strategies. Passionate about empowering women through fitness and fashion while delivering exceptional service and operational excellence.
At The Risers Hub (formerly SeeNicRun), I am a certified holistic wellness coach offering personalized programs that empower individuals to achieve their wellness goals, embrace change, and live a balanced, fulfilling life.
Wellness Program Development: Tailored wellness plans designed for individuals and organizations to foster sustainable growth and long-term success.
Writing Custom Wellness Programs: I create effective, engaging programs for other wellness professionals and organizations.
Event Collaborations: Partnering with organizations to lead community wellness and running events, raising mental and physical health awareness.
At Monti Kids, I served as a Creative Project Manager, overseeing digital marketing content, packaging, and physical materials.
Project Management: Led all digital marketing and packaging projects.
Team Leadership: Built and managed an external team of designers.
Brand Development: Finalized the brand style guide and completed over 60 projects.
Project Revival: Advanced 45 stalled projects in two months.
Collaboration: Worked with stakeholders, designers, and developers to meet deadlines.
Website Development: Led creative efforts for Monti Kids' subscription-based e-commerce site.
Efficiency: Streamlined project approvals for timely completion.
I’m driven by creativity, organization, and communication to deliver results.
As Global Creative Manager at Dr. Seuss Enterprises, I managed a portfolio of over 10,000 licensed products across apparel, toys, collectibles, and home goods.
Creative Leadership: Led creative team meetings to ensure projects aligned with brand goals and partner needs.
Collaborative Support: Provided creative direction for sales, marketing, and social media teams to strengthen brand impact.
Design & Materials: Designed key assets like the 2022 The Cat in the Hat + Grinch anniversary logos and created mood boards, sales sheets, and style guides.
Trademark Compliance: Worked closely with legal teams to ensure trademark compliance across all product categories, both domestically and internationally.
Sales Growth: Helped drive a $13M increase in annual sales and approved nearly 10,000 products in one year.
Streamlined Processes: Enhanced product development by creating efficient approval packets for global licensees.
I'm honored to have contributed to preserving the legacy of Dr. Seuss and look forward to shaping future creative endeavors.
As Product Development Manager at EMI, I contributed to the success of the General Motors, Kawasaki, and Nissan licensing programs, generating over $4B in annual sales.
Quality Assurance: Led team meetings to ensure top product quality, safety, and functionality.
Partner Management: Conducted monthly reviews with General Motors to maintain strong relationships and uphold standards.
Collaboration: Worked closely with GM, Chevrolet, and Nissan to bring licensed products to market.
Efficiency: Managed over 15,000 product reviews annually to ensure excellence.
I'm proud of my role in delivering high-quality products and driving market success.
As the founder of a successful women's athletic brand, I offer expertise in product design, production, photography, graphic design, and brand promotion. Here are my key areas of focus:
Product Design & Development: Led the launch of a women's athletic wear line, working with local manufacturers and digital experts to create innovative products for runners and fitness enthusiasts.
Community Engagement: Promoted products through local gyms, fitness events, and a nationwide ambassador program, supported by compelling photography and design.
Sales & Marketing: Generated over $42K in the first year with strategic marketing efforts, including social media, tradeshows, and partnerships with fitness influencers.
Collaboration: Partnered with pattern makers, screen printers, web developers, and event organizers to bring the brand to market.
Awards & Recognition: Received San Diego’s TWIN Award for Women in Business for the successful product launch and design.
As a Senior Design Manager at Mattel, I led high-profile projects that generated $750M in revenue. Collaborating with cross-functional teams, including marketing, sales, and development teams in Asia, I delivered top-quality products on tight timelines.
Key areas of expertise:
Project Management: Oversaw projects generating $750M in revenue.
Team Leadership: Managed and mentored a team of 30+ designers.
Product Development: Led 20+ Barbie projects per quarter, reducing time-to-market from a month to a week.
Recognition: Awarded the Matty Award for top-performing Barbie launches.
I'm passionate about driving innovation and delivering results. Let's collaborate!