Marketing Campaign

2023-2024 “YOUR TEAM’S” Schedule Release

Week 1: TEASER Phase Objective: 

Generating anticipation and curiosity for the upcoming schedule.

  • Social Media Teasers:

    • Post mysterious images/videos about basketball, excitement, and the team's logo.

    • Use engaging captions such as "Get ready to mark your calendars! The big news is coming soon. 🔥🏀 #TEAMScheduleDrop."

  • Email Teasers:

    • Send an email to the team's newsletter subscribers with a sneak peek of the campaign's theme.

    • Include a countdown timer to the scheduled release date.

Week 2: COUNTDOWN and ENGAGEMENT Objective: Build excitement and engage the audience.

  • Social Media Countdown:

    • Start a daily countdown on all social media platforms with visually appealing graphics.

    • Encourage followers to guess memorable game matchups or events in the new schedule.

  • Interactive Polls:

    • Conduct polls on Twitter and Instagram to ask followers about their favorite past matchups.

    • Relate the polls to the upcoming season's potential matchups.

  • User-Generated Content:

    • Encourage fans to share their favorite memories from previous games using a campaign-specific hashtag.

    • Share selected user-generated content on the team's official channels.

Week 3: SCHEDULE UNVEIL OBJECTIVE: Announce the schedule and create a buzz.

  • Live Schedule Reveal:

    • Host a live streaming event on platforms like YouTube or Twitch to unveil the new schedule.

    • Have team officials, players, or coaches discuss the upcoming season and critical matchups.

  • Website Update:

    • Update the team's official website with the full schedule, including dates, opponents, and venues.

    • Include a downloadable PDF version of the schedule for fans to keep.

Week 4: FAN ENGAGEMENT and TICKET SALES Objective: Encourage ticket sales and foster community among fans.

  • Ticket Pre-Sale:

    • Offer an exclusive pre-sale period for season ticket holders and newsletter subscribers.

    • Provide special incentives, such as discounted tickets or exclusive merchandise bundles.

  • Fan Q&A Session:

    • Host a live Q&A session with players or coaching staff on Instagram Live or Facebook Live.

    • Allow fans to submit questions in advance or during the session.

  • Social Media Challenges:

    • Launch social media challenges like "Guess the Season Opener's Score" or "Design the Ultimate TEAM Fan Poster."

    • Reward winners with tickets, merchandise, or meet-and-greet opportunities.

  • Countdown to First Game:

    • Start a countdown to the season's first game, building excitement for the kickoff.

    • Use dynamic graphics and engaging captions to keep fans engaged.

POST CAMPAIGN: Ongoing Engagement Objective: Maintain engagement and excitement.

  • Regular Updates:

    • Continuously update the team's social media accounts with highlights, player features, and

      behind-the-scenes content.

    • Provide sneak peeks into practices, pre-game routines, and team dynamics.

  • Game-Day Social Media Blitz:

    • Post-real-time updates, photos, and videos from the venue on game days.

    • Encourage fans to use the campaign hashtag to share their game-day experiences.

  • Interactive Contests:

    • Run contests throughout the season, such as halftime shooting challenges or best fan signs.

    • Offer prizes such as signed merchandise, tickets, or exclusive experiences.